Bloomberg Screentime happened in Los Angeles, CA from Oct 9 – 10, 2024. Telly MD Amanda Needham attended the event, which proved to be a deep dive into the future of media, tech, and culture. From conversations with industry leaders to interactive experiences like live tech demos and podcasts, it was an immersive journey through the latest trends in TV, film, gaming, and music. Here’s a few take aways from the event:
- AI’s impact on Hollywood was front and center, with Runway’s CEO, Cristóbal Valenzuela, showcasing how his company’s AI tools are revolutionizing media production. His demo highlighted the ways AI is empowering creators, offering new, cutting-edge methods to bring creative visions to life, positioning AI as a game-changer in entertainment.
- Live entertainment also took the spotlight with Michael Rapino, CEO of Live Nation, exploring the resilience and growth of live experiences, from concerts to sports events. He addressed both the ongoing legal battles and the booming demand for real-time entertainment, emphasizing how the industry is adapting in a post-pandemic world. Meanwhile, the WNBA’s rise was showcased through the insights of Clara Wu Tsai and Candace Parker, who discussed the league’s growing value and influence, thanks to major media deals and the cultural shifts driving investments in women’s sports.
- In the streaming realm, Anjali Sud of Tubi explored how FAST channels are transforming the television industry. She outlined how they’re working with creators to develop shows that begin with their audiences. All in all, Tubi is approaching the future of content with a unique lens and should be watched.
Altogether, the participants outlined the ways that immersive experiences, advancing technology, and a focus on integrating community with the content creation process is transforming the industry.
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