Today, broadcast titans are fighting over the scraps of streaming, and top influencers are commanding higher salaries than A-list actors. From greater investment in shortform and social media, to adopting AI tools, our industry is changing rapidly but storytelling remains its heart and soul.
Throughlines: The Video Trends Connecting Niches, Brands and Communities explores all of this and is available to read now! A few noteworthy insights:
- Almost 75% of respondents agree: your social videos should be less than 1 minute long.
- Of the over 80% of respondents who work with brands, 40% of them are doing embedded brand stories like short docs, scripted series or lifestyle pieces.
- 75% of respondents report making work focused on social impact within the last year.
Featuring insight from the Telly Awards Judging Council and key winners, the report taps into the Tellys unique position as a connector across multiple industry verticals, synthesizing learning from niche parts of our industry and reflecting them back to our community.
View the report to take part in the discussion and see what our community has to say on the many trends at play right now.
