Lars leads all content initiatives at Havas Health Network – from the silver screen down to event activations and series. Previously at VICE, he co-created Some Good News with actor John Krasinski and Sunday Night Productions, and has some feedback for the ad industry about their love of dogs and frisbees in pharmaceutical commercials. Working across multiple global markets, Lars has successfully scaled the content team and their operations at Havas while staying true to his guiding belief that “good content changes lives.” Listen into his Hot Take now to hear more about how healthcare content marketing should speak right to the customer, outlast any commercial benefits, and move away from the “perfect family” frame forever.