Alisha brings over 15 years of experience in creative strategy and visual design for a diverse range of companies, including Target, Facebook, Unilever, Walmart, PricewaterhouseCoopers, Etsy, L’Oréal, Papa John’s, Deloitte, and Saint Laurent. Currently serving as Vice President of Creative for the respected experience agency Designations By Design, Alisha excels at inspiring growth for ambitious brands.
How many years have you been a judge?
This is my first year!
What was your first job in the industry? What did it teach you?
I started my career as an Intern and Graphic Designer for Target and I found success in tuning into the intricate details that make our work stand out. It gave me a unique perspective to life — to enjoy the smaller details that make life so beautiful (a warm cup of coffee in the morning, our children’s smiles, the intricacies of nature, the smell of rain, the sound of laughter, etc.) details can make or break nearly any experience but are so easy to lose sight of in such a busy industry.
What project are you most proud to have worked on?
I’ve been fortunate to have worked on a diverse range of creative work for some of the world’s most successful brands.
What’s the most challenging part about your job and/or the industry?
I am so grateful to be in a position of leadership where I can continuously pour into others — to coach and mentor the next generation of creative talent and serve as a guiding light in what can be a difficult industry to navigate.
What do you look for to determine excellence in video and television?
Execution is important but storytelling is one of the most powerful tools known to man. To truly make an impact and disrupt norms, creatives must continuously strive to innovate around both the story and execution.
Do you have any specific practices you lean on to fuel your creativity?
I’ve always found nature as one of the most inspiring sources of creativity — the infinite varieties of trees, flowers, plants, rocks, even every human’s face is different. Getting outside and really taking time to soak in all of the intricate details that surround us on a daily basis has to be one of the most rewarding gifts of life.
In your experience, what is a significant change happening in the video and television industry, and what insight can you share about how to navigate it?
Our industry is constantly evolving and reinventing itself. And as humans, we thrive on emotion — we all want to <feel> something. So finding new ways to connect with each other on deeper, more personal levels through our work will be all the buzz — and where the magic happens!
